5 reasons to get started with Google Ad Exchange (ADX) / Ezoic
Ezoic is a Google Certified Publishing Partner.
As part of this exclusive program, our system gives you access to
Google’s Ad Exchange which, combined with Ezoic’s ad tester and other
products, help thousands of publishers take advantage of improved ad
income and better usability. So why try Ezoic / ADX? What makes it
better than AdSense, or using other ad networks?
Here are 5 reasons why you should get started using Ezoic/ADX:
1. No Cost & Easy to sign up.
If you have an AdSense account – it’s easy to apply to ADX via Ezoic.
Once approved by Google – you can immediately start testing with
Google Ad Exchange ads! You can create an Ezoic account for free here.
By signing up to use Google Ad Exchange using Ezoic, you are not
committing to anything permanent. There is no revenue share (Ezoic does
not take a revenue share for this access to ADX). You can stop using
Ezoic / ADX at any time and there are no contracts. Ezoic makes it easy
to get started, but also easy to quit too. We’re so confident that
you’ll get value out of this system, we give a 30 day free trial and
there after, we charge by showing an Ezoic ad (which the system keeps
the money from). This is in effect a dilutive charge, but because most
publishers are making far more using Ezoic vs AdSense, they see the
system as essentially paying for itself.
2. Five ads per page (ADX) vs Three ads per page (AdSense).
Google AdSense program policy restricts publishers to 3 display ads per page. If you’re using Ezoic ad tester, you can show up to 5 Google display ads per page.
3. Ad Exchange gives you access to thousands of CPM ad networks (including AdSense!).
Firstly – it’s important to understand what Google’s ad exchange is. ADX is Google’s real time bidding environment for your ad inventory. Each ad
is sold in a lightening-fast auction, so you get the best price for
every ad you sell via the exchange. Putting your ads up for auction is a
far more efficient method of monetizing ad inventory than the old way
of giving all your ads to just one ad network (who would most likely
just auction off what they cannot sell themselves anyway). AdSense is
undoubtedly the biggest ad network in the world. So having AdSense ads
compete for each ad impression (against other advertisers), is better
than running AdSense on it’s own. Creating a bidding war for high value users means you get the right price for your ads and don’t miss out.
4. Ezoic’s machine learning system handles ADX optimization for you.
It’s not enough to just ‘get an account’ and plug ADX into your site.
ADX is a dynamic environment and needs to be managed and optimized
continually. Our proprietary machine learning optimization system with
works in unison with ADX and other ad exchanges for display, in-line and
native ad types. Ezoic uses complex pattern recognition algorithms and computational learning to take ADX to the next level.
Ezoic is all about technology. We don’t do things manually. We like
to figure out what works and then apply to to all the sites that use
our system. It’s compounding the benefits for everyone. So we have
built systems and methodologies that give you the very best that real
time bidding has to offer. Our system optimizes the auction of each ad
on each page – by device – so you don’t have to. You get all the
benefits of Google’s Ad Exchange (ADX), without the effort.
5. Ad Testing – New ad combinations can increase ad income by 300%!
Having better priced (eCPM) ads from ad exchanges like ADX is only
half the story. You need to continually test combinations of ads on the
page and their effect on user experience. Testing by device size and
by ‘session income’ (epmv) to see what works best is best.
Ezoic’s ad tester product does this all for you. Set up correctly,
it will test myriad ‘potential’ ad positions (20-40 on a page, but only
ever showing 5 display ads per page maximum) and finding better and
better ad combinations for desktop, mobile and tablet. It’s all about
the math – just give the system plenty of ad placements and the
opportunities for multiple big wins goes up! Using Ezoic Ad Tester in
combination with ADX will give you the results you’ve been looking for
with very little effort.
Why test ad positions?
We could write a whole article just on this point, but it’s all about
revenue per visitor. Many publishers fail to understand that all ads dilute one another.
If you overload a site with too many ads, or with miss the fact that
one ad is killing the income of another (higher achieving) ad, you will
fail to achieve maximum income from the visitors who come to the site.
Ezoic ad testing technology works out which ads should go where and in
what combination.
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